Sotheby’s International Realty (SIR) has announced an exclusive alliance with the Nikkei, the most influential news publication in Japan and the most widely circulated business publication in the world. The alliance enables SIR to generate Japanese buyer interest through the Nikkei’s digital platform which has a monthly readership of 29 million. SIR is the first Real Estate brand to present property listings outside of Japan to readers of the Nikkei, giving Japanese consumers access to residential Real Estate offerings in nearly 70 countries and territories. The SIR brand is unrivaled in its reach to Real Estate intenders in the Asia Pacific region. Additionally, SIR has existing partnerships with PropGOLuxury, Juwai, MyFun and WeChat, all of which offer unprecedented access to affluent Asian consumers.