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‘International’ Is Our Middle Name

  • November 24, 2017
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‘International’ Is Our Middle Name


At Sotheby’s International Realty, we are fond of saying that ‘International’ is truly our middle name! Fundamentally we believe that if we can put your home in front of the largest number of buyers, both internationally and locally, we will ultimately find that buyer who sees the most value in your home.

Any Real Estate Brokerage can claim that they are ‘international’, but Sotheby’s International Realty Canada most definitely is!

First and foremost is our name, our logo and our brand marks. They are consistent across all of our offices and they are what makes us one of the most widely known global brands. Sotheby’s International Realty (SIR) has over 900 offices in 70 countries and employs over 21,000 people.

Our infrastructure is designed to ensure that all listings are published to all of our worldwide offices, virtually overnight. The listings are available in 16 different languages and in over 50 currencies. More exposure provides more buyers, which in turn provides more opportunity to sell your home in a timely manner. We don’t regard ourselves solely as a Real Estate firm. We also consider ourselves to be a savvy marketing firm who specializes in Real Estate.

We are at the forefront of technology with countless innovative marketing approaches being developed daily by SIR professionals across the globe. These have been forged by providing services to the most discerning buyers and sellers of some of the world’s most unique properties. Our clients ultimately receive the benefit of global thinking, delivered locally. We take pride in using our considerable expertise, resources and global connections to unite extraordinary homes with buyers, regardless of price point or location.

We also publish our listings to international media partners thereby offering substantial exposure to home buyers locally. Two of our most important partners are the Wall Street Journal and the New York Times, both of whom have a massive global following including over one million Canadian subscribers each. In actuality all of our strategic media outlets are both international in their reach and local in their usage.

Canada is one of the most culturally diverse countries in the world. Many of our local home buyers are first generation Canadians. They prefer international information sources that are more culturally aligned with their heritage which is why our vast international media network is as valuable domestically as it is internationally.

Not all foreign buyers will buy luxury homes. While Sotheby’s International Realty is particularly well known for the homes that we represent at the high end of the value range, we have found that the average foreign buyer is buying a home at or slightly below the average for any given market.

At Sotheby’s International Realty we introduce our Canadian properties to the world and in turn, the world to Canada. ‘International’ is truly our middle name.

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