Extraordinary Marketing

When Your Home Is Represented By Alex Irish & Associates,
It Benefits From Sotheby’s International Realty Exclusive And Strategic Marketing Platform.
Our Local Expertise Plus National And Global Connections Ensure More Exposure For Your Home,
Resulting In The Best Possible Price For Your Property.

Whether You Are Considering Selling Or Leasing A Home Or Condo,
Alex Irish & Associates Offer An Unparalleled Level of Service, Discretion And Marketing
Regardless Of Price Point Or Locale.

Alex Irish & Associates are committed to providing you with a legendary real estate experience. We promise ethical and uncompromising hands-on service while leveraging the Sotheby’s brand marketing. To ensure that your home is shown in the absolute best light, we demand excellence from the professionals we engage for our photography, videography, detailed floor plans, staging and graphic design.


Highlighting the unique features of your property with high-resolution, professional photos, videography, drone and boom shots.


Capturing an in-depth, 360-degree perspective of your home, both inside and out using a 4K resolution with a horizontal pixel count of approximately 4000. YouTube and the television industry has adopted this as their standard. We only create 4K videos of our clients’ homes as they are seamless, more engaging and have a better Google ranking.


Showcasing the layout and square footage of all levels of your home. Important for international buyers who cannot visit the home they are purchasing in advance and require measurements for furniture placement etc.


Internationally recognized sign of quality and prestige. Ours are also reflective for nighttime viewing. We don’t just place a sign in front of your home … we place your home in front of the world!


Creatively designed, professionally printed, full size property brochures individually cello sleeve wrapped and sealed.


Targeted and curated mailings to generate additional consumer interest. E-Blasts to our network of real estate professionals.


We have perfected the art! Our concierge works closely with our homeowners to alleviate many of the stresses associated with selling a home.

Our dedicated social media presence connects our Sotheby’s International Realty brand and the listings we represent to a global community of potential buyers and real estate influencers. Our plan includes impactful, exclusive and first-to- market partnerships with some of the most preeminent media reaching all corners of the globe.

Our state-of-the-art website allows us to artfully tell the story of your home through our high resolution artistic photography, 4K videography, detailed floor plans and expertly written descriptions. We also work closely with our own SEO company who provides us with the latest, cutting edge SEO tools and technology to maintain our website presence at the top of all search engines.
Sotheby's International Realty Canada
Features your home on Canada’s leading website for exceptional properties, with 2.7 million annual unique visitors.
Core of an integrated global online marketing program showcasing homes represented by our network of international, national and local agents in over 950 offices worldwide. Unique features include currency conversion and language translation. Over 16.7 million annual visitors.
Sotheby’s has a strategic partnership with the world’s foremost search engine that ensures your home is searchable not just by its address but by its unique characteristics and lifestyle appeal. AlexIrish.com, sothebysrealty.ca and sothebysrealty.com have greater exposure and higher rankings on google than our competition.
For nearly a century, the Forbes brand has been synonymous with success, developing a unique relationship with the world’s most affluent, influential and discerning individuals. It expands our brand’s ability to reach a young and internationally-minded community.
Nikkei’s digital platform gives Japanese consumers access to residential real estate offerings in nearly 70 countries and territories.
The flagship Chinese website of Singapore Press Holdings reaches an audience of over 10 million monthly Chinese language visitors.
Representing 60% of the online search market share in Russia.
The world’s largest real estate database of homes for sale.
The world’s premiere video site. Videos of properties that we represent are featured on the Alex Irish & Associates YOUTUBE channel and Sotheby’s Real Estate and Lifestyle channel.
To expand its reach in China, Sotheby’s launched a syndication and advertising partnership in 2016 with Juwai.com, one of China’s premier real estate portals. Juwai also provides our brand with a Shanghai based customer care and support desk dedicated to connecting with Chinese consumers who inquire about our properties. Over two million monthly visitors.
Market your home on a website that receives 40 million monthly visitors.
One of the world’s leading business news organizations, recognized internationally for its authority, integrity and accuracy. Influences political and corporate world consumers who seek out the best life has to offer.
Exclusive exposure on NYTimes.com reaching world opinion leaders with 30 million unique visitors monthly.
Launched in 2015, this site provides insightful market data, in-depth analysis and relevant news that empowers the affluent buyer to make intelligent purchase decisions.
Provides your home with global exposure in over 160 countries.
World’s leading luxury property website for English and Chinese readers. Extensive publishing partnerships, it powers the real estate search platforms for leading publications including The New York Times China Edition, The Financial Times, South China Morning Post, Reuters, the Nikkei, Z Property and Luxury Insider.
Provides the largest selection of world-class million dollar plus properties from 120 countries, a prominent portal granting banner exclusivity to our brand’s network featured properties.
Their cutting-edge technology allows some of the world’s most affluent consumers from 113 countries to find and compare properties valued at more than one million dollars.
International authority in design and architecture providing access to the world’s most beautiful and unique homes.
This is the only luxury real estate app allowing a search of our properties in over 70 countries using SIR Mobile on Android and Apple.
We are an active member of four Real Estate Boards ensuring your home will be showcased to potential buyers both within and well beyond the GTA.
Featuring your home on a channel with 400 million monthly active users and our own Instagram page.
Your property video and description will be featured on our Alex Irish & Associates page. Facebook currently has over 1.4 billion users.
We tweet to our followers about our listings and generic real estate information through the use of #hashtags.

Cutting edge marketing strategies allow your property to be showcased in prestigious publications locally, nationally and globally. We provide comprehensive exposure in the Greater Toronto Area and we will work with you to customize a marketing plan that provides an individualized strategy for your property.


We provide editorial content, advertisements and showcase homes to a variety of independent, local publications throughout the year.

Alex Irish’s opinion on current Real Estate trends is sought after by both local and international publications as well as industry professionals. Articles featuring Alex have been published in the New York Times, the Globe & Mail and in a selection of magazines. A guest speaker at numerous industry conferences, Alex is also a certified luxury marketing specialist and has received numerous awards and accolades throughout her career.

In February 2018 we published our own magazine, entitled Significant Sales 2017, which detailed our ‘over $200 million dollars’ in sales based upon figures obtained from the Oakville, Milton & District, Hamilton and Toronto Real Estate Boards from February 2017 through December 31, 2017 inclusive.

Insight Magazine – WINTER 2019



Reach buyers through local publications including Toronto’s Globe & Mail, the Oakville Beaver and others including the Montreal Gazette, Vancouver Sun and the Calgary Herald.


With more than 1.1 million readers nationally, this is Canada’s leading news source.


Connect with WSJ’s affluent global audience of 3.5 million readers across North America, Europe and Asia.


Showcase your home to over 1.3 million upscale readers from around the globe.


Reach a qualified audience of 264,000 with an average household income of 2.5 million.


Target 75,000 subscribers including the global financial elite and financial industry influencers.


Sophisticated content related to the art and real estate world with a distribution of 50,000 copies.


This is our brand’s proprietary magazine featuring luxury homes and lifestyles from around the world. Contents include a comprehensive property section and is posted to our clients four times a year.




ART & HOME – MAY 2017

Sotheby’s International Realty has partnered with the most significant media companies and real estate-focused websites in the world, providing additional visibility for your home.


Your property may also be found on our network of 120 interconnected, locally focused and globally aware member’s websites receiving over 8 million visitors per year.


This is a real time, dynamic property slide show designed to provide worldwide reach for all Sotheby listings. eGallery is displayed on high-definition screens in over 950 Sotheby’s offices and auction house locations.

Apple TV

It is found in 24 million homes and with our innovative Apple TV app, users can discover our Sotheby’s brand properties from the comfort of their home or office. The app is designed to truly immerse the consumer in the Sotheby’s International Realty brand.

Alex Irish & Associates Offer More Marketing Opportunities For Your Home
Than Any Other Real Estate Brokerage.
Unrivaled. Incomparable. Global.
International, National And Local Marketing For Every Property.

Please, See Our Marketing Partner Links Below

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