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Our Purpose, Mission, Vision & Values

  • February 28, 2018
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Our Purpose, Mission, Vision & Values

Sotheby’s International Realty (SIR) Canada has been very fortunate to attract some of the best residential real estate professionals in our industry. Sotheby’s is proud to have represented some of the most discerning buyers and sellers of real estate in Canada, on multiple and repeat transactions.

We believe in doing everything with style and grace. Every home has a story, and our job is to artfully tell that story through our extraordinary words and through our industry leading videography and photography including aerial and night shots, as required. We offer leading edge technology in addition to an unparalleled digital and print distribution network. We understand that luxury is an experience and not a price point.

At Alex Irish & Associates we believe that everyone who buys or sells a home deserves a luxurious experience regardless of their home’s locale or value. So how do we deliver on that? Through our passion. Our mission is to artfully unite extraordinary people with extraordinary homes and we do this by unleashing the power of the Sotheby’s International Realty brand to help our clients achieve their best outcomes from a marketing and a sales standpoint. We are passionate about delivering a legendary customer experience!

Ours is a luxury service business, highly dependent on referrals. If we deliver memorable customer experiences, our clients will be inclined to refer us and they do. It’s a high bar that we’ve set for ourselves, but it pays off from a business perspective. Sotheby’s realtors worldwide are innovating and collaborating on a daily basis, sharing our best practices globally.

We choose to lead our industry in integrity and professionalism. Our namesake, our heritage and most importantly our clients, deserve nothing less.

At Alex Irish & Associates, we firmly believe that to succeed in business, we must support the communities where we live and work by actively volunteering and making a difference, where possible. In February 2017 we launched The Kindness Tour and we have just wrapped up the 2018 edition. What an incredible 28 days it has been! We worked with and supported charities and organizations in Oakville, Mississauga, Toronto, Burlington and Hamilton. Complete details may be found under our Community tab on this website. We also contribute throughout the year to various causes that are close to the hearts of our valued clients.

We are comprised of a team of realtors who have a passion for what they do every day. We take pride in our accomplishments and continually strive to deliver legendary customer experiences. If you are considering list or buying a home in 2018, we invite you to compare us to the competition.

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