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What the Next Generation of Affluent Consumers Wants from Luxury Brands

What the Next Generation of Affluent Consumers Wants from Luxury Brands

We are witnessing the largest intergenerational transfer of wealth in history. The luxury market is being reshaped by the emergence of new luxury consumers, ones who are aware of being sold to, skeptical of traditional marketing tactics, and dismissive of volume as an indicator of wealth. Millennials and their buying habits are more acute than […]

Charming Neighbourhoods in Oakville, Ontario

Charming Neighbourhoods in Oakville, Ontario

We are delighted that Insight Magazine selected our listing at 140 Chartwell Road for the lead-in to this article! It is truly one of Oakville's finest estates, set on 1.50 acres amidst a canopy of majestic trees and exquisitely manicured gardens. The masterfully designed interior preserves the integrity and craftsmanship of the original home while seamlessly incorporating [...]
Our Purpose, Mission, Vision & Values

Our Purpose, Mission, Vision & Values

Sotheby’s International Realty (SIR) Canada has been very fortunate to attract some of the best residential real estate professionals in our industry. Sotheby’s is proud to have represented some of the most discerning buyers and sellers of real estate in Canada, on multiple and repeat transactions. We believe in doing everything with style and grace. […]